CSR strategy Essay Example | Topics and Well Written Essays - 750 words

CSR strategy - Essay Example It emphasizes the company’s idea of mutual promotion. This involves the implementation of a strategy that not only develops the community but also turns the community into potential stakeholders to the company as clients or partners. The opinion that this paper stresses on is that it is possible for a company to turn corporate turn their Corporate Social Responsibility activities into marketing opportunities. This dispels the notion that CSR is unnecessary expenditures for organizations. Instead, CSR becomes a core agenda in the company marketing plans. In fact, without this emphasis on marketing, CSR becomes inefficient and needless for organization. 2. Support for the CSR Strategy 2.1. Areas Of Need CSR strategy in the Four Seasons Resort identifies the areas of need in the society from the environmental analysis, media information and sustainability agenda. There are three major areas of need in the corporate social responsibility: Health care services Environmental safety Education and Development The Four Seasons Resort engages in the fight against various terminal illnesses including cancer and meningitis (Pohl and Tolhurst 48). About cancer fight for example, it works with the Terry Fox Initiative in the campaign and intervention against cancer and other diseases. In their engagement in environmental sustainability, the Four Season Hotel participates in the campaign and support of environmental safety programs. For example, Deloitte Research rated it among the most recognized participants in Hospitality and philanthropic activities. This was because of its focus for sustainability beyond 2015 (Urip 34). The Hotel supports the development in Education programs by sponsoring students and education initiatives in poverty-stricken areas (Pohl and Tolhurst 42). The driving force for this initiative is the fact that the learners have the potentials to become its future clients and workers. 2.2. Sustainability of CSR Strategy The strategic plans that the Four Seasons Resort are sustainable and applicable to the present and the future generation. It is based on realistic parameters and practical evidences from the past issues. This came after the debate by the International Compact of the United Nations, about the sustainability of the environment and the development of innovation and social value. The sustainability of the strategy and its implementation is planned every year with specific budgetary allocations. The strategy is further sustained by its observation of cultural and social ethics to avoid violation of the rights and freedoms of the society. The Four Season Hotel ensures that it does not make profits at the expense of its clientele but prioritizes in the satisfaction of its clients by the hospitality and professionalism of its services (Pohl and Tolhurst 51). The hotel balances its participation agendas by alternating among the three every year. For example, if in one year it supports environmental works, the following year it does either healthcare or education program. 2.3. Example of Research and CSR Work Area Through participation in partnership with the World Bank, the Four Season Resort does trainings and workshops on CSR activities. The training is aimed at developing the society and business at the same time. The training develops capital resources from the society for the Hotel, in the sense that it receives qualified workers from the same community. From the study